Over the years, Exide has grown through a continuous and consistent focus and evolved as a brand with contemporary values. Exide's brand character is almost live and embodies values of dependability and trust. These values have been held very sacred by the company in every aspect of its operation and are reiterated in its commitment to all stakeholders, customers, shareholders, employees and society.

The Exide brand has earned a unique status by becoming almost generic to the category with a very high unaided recall with the target audience.

Exide is more than a brand to millions of people in India. It is a promise for a better and a brighter life, for an aspiring society.

    Did you know?
  • The first purely Indian product in the then imported Maruti car in its early years was an Exide battery.
  • During Kargil war Exide overnight geared up its production of batteries for Bofors field guns for a fitting reply to the enemy forces.
  • In 1913, the Holland I submarine fitted with Chloride battery sank in the sea. Salvaged after 69 years, the battery was recharged which promptly started working again!